|
EATALY exterior signage |
Now let’s talk architecture.
Ever since I moved to Rome,
there has been this enormous abandoned space that lies beside the Ostiense
train station, a stones throw from Garbatella.
Originally built in 1989/90 by the Spanish architect Julio Lafuente as
the Air Terminal Ostiense, and more specifically for the 1990 World Cup, it was
reduced to a sad building with broken glass and graffiti galore, not to mention
the fact that the perimeter porticos were overrun by homeless people. I believe the homeless have been
repositioned… at least I hope they have found safe refuge. And so the genius behind this new Eataly (the
ninth location to open in Italy)
is Mr. Oscar Farinetti. Genius for the
overall idea of the business (all Italian products of the utmost quality) and
genius for giving rebirth to this four-story, 170,000 sq/ft open space of metal
and glazing.
A gastronomic heaven, each product type has its own allotted
section, and design for that matter, as the mood changes with the use of
colored ceramic tiles (i.e. an array of blues in the seafood section or brick
red for the pizza oven). Or woven Lisart
(Antonio Lissoni) woods applied vertically as in the Caffé Vergano; I do quite
adore this warm, intimate space that has been created inside such an open
setting, most of which encompasses hard surfaces (for photos, see the previous blog post). This specific café has faux leather
upholstered club chairs, but the bulk of the seating, all from Kartell, are the
Loulou Ghost and Thalya chairs.
Likewise, various lighting styles from Luceplan illuminate about,
whether the Costanza shaded pendants or the featured Hope chandeliers suspended
three stories giving a sparkle and a glimpse from every open level.
And so, in the spirit of Eataly…
“La bellezza salvera’ l’Italia.” ~Oscar Farinetti
|
Cash register check-out and Exit |
|
View from the second floor |
|
An olive tree as center piece for the numerous extra virgin olive oils |
|
View into the pizzeria with brick oven; Costanza pendants |
|
Beautiful basket weave ceramic tiles and marble counter top |
|
Arial view of the Entrance/Exit and cash registers |
|
Custom Hope chandeliers by Luceplan |
|
Bottles upon bottles of reds, broken down by Italian region |
|
View from the wine cellar |
|
Bottles to purchase and fill with the vino sfuso |
|
Bright, yet not tacky row of shopping carts |
|
Signage for Italia, the by-reservation-only restaurant on the top floor |
Great photos in this post, Jennifer!
ReplyDelete