quote

Where the spirit does not work with the hand there is no art.
~Leonardo da Vinci

Sunday, October 23, 2011

Raw Edges for Stella


To know the work of Stella McCartney is to know that she is green to the core-- it is part of her DNA.  As a devout vegetarian, no leather or fur is used in her products, yet she maintains exquisite styling nevertheless.  With her green attitude, it is no wonder that her latest store opening in Rome (Via Borgognona, 6) was realized using environmentally sustainable materials, most notable being the floor.  The masterpiece, created by Yael Mer ad Shay Alkalay, two young Israeli-cum-British designers, best known as Raw Edges, is a modern play on the herringbone pattern using oak wood planks taken from a forest certified FSC (from the Forest Stewardship Council).  Raw Edges is motivated by turning two-dimensional sheet materials into pneumatic functional forms, while learning how things move, function and react, as evident in the varying monochromatic colors-- from plum to pale pink-- installed for Stella. 






 

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