Recently, I had the opportunity of having a short article published in one of Italy's most important newspapers, La Repubblica. More precisely, in the online version of Casa & Design, the home and design section of the newspaper. The subject: carpet. Or, since the article was in Italian, for the Italian public: moquette. I must admit that it was a bit tongue and cheek in picking the topic, since I knew from the start that the Italian perception of (or prejudice toward) carpet is dismal to say the least. Accompanying the article at the end was a poll "for" or "against" carpet-- the results were no shock: 81% against. Yet, despite the great opportunity of writing for the site, there was clearly a missed opportunity and a skewed impression. The article was not intended to convince an Italian to use wall-to-wall carpet in each room of their flat-- not even I want that for my home-- but to open the Italian mentality a bit, keeping in mind another option for floor covering. As a designer, the visual impact is essential when working with a client. In the case of the article the readers are the client, and unfortunately, the visual, a series of photos prepared along with the article, were not shown online. Maybe this visual tool could have assisted the words... and opened a few more minds.
Herein the "photo gallery":
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