quote

Where the spirit does not work with the hand there is no art.
~Leonardo da Vinci

Tuesday, November 15, 2011

Moquette vs. Carpet

 
Recently, I had the opportunity of having a short article published in one of Italy's most important newspapers, La Repubblica.  More precisely, in the online version of Casa & Design, the home and design section of the newspaper.  The subject: carpet.  Or, since the article was in Italian, for the Italian public: moquette.  I must admit that it was a bit tongue and cheek in picking the topic, since I knew from the start that the Italian perception of (or prejudice toward) carpet is dismal to say the least.  Accompanying the article at the end was a poll "for" or "against" carpet-- the results were no shock: 81% against.  Yet, despite the great opportunity of writing for the site, there was clearly a missed opportunity and a skewed impression.  The article was not intended to convince an Italian to use wall-to-wall carpet in each room of their flat-- not even I want that for my home-- but to open the Italian mentality a bit, keeping in mind another option for floor covering.  As a designer, the visual impact is essential when working with a client.  In the case of the article the readers are the client, and unfortunately, the visual, a series of photos prepared along with the article, were not shown online. Maybe this visual tool could have assisted the words... and opened a few more minds.

Herein the "photo gallery":   















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